Sustainability-focused brands are collaborating to boost awareness
In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The group includes brands that are typically thought of as competitors, like United by Blue and Toad & Co which both focus on outerwear. And the marketing effort was intended to boost the brands’ sales and awareness at a crucial, marketing-flooded time. The brands pooled resources and reaped the benefits of reaching a far wider audience than they could have individually.