ALOHA Wins Long-Awaited National Distribution with Whole Foods

“They’re not dabbling with us. They’re giving us four SKUs (peanut butter cup, cookie dough, peanut butter chocolate chip, and coconut chocolate almond) with a fifth SKU in May and perimeter and end cap placements,” said Charron, who noted that ultimately ALOHA’s multiple attributes (low-sugar, plant-protein, B-Corp Certified) and taste profile won it Whole Foods’ business.

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