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Marcel Bens Shares Why Strong Retailer Partnerships are Important
ECP's managing partner and COO shares why strong retailer partnerships are important for brands, and how retailers can better take advantage of leveraging the benefits and loyal customer relationships that DTC brands bring to the table.
READ MORE
Goodbelly Launches Goodbelly KIDS! and Immune Support
GoodBelly KIDS! is the brand’s first multi serve probiotic specifically formulated for children and GoodBelly immune contains a dose of probiotics that support the body’s immune system and “reduce the frequency, duration and symptoms of the common cold.
READ MORE
Dane Creek Capital Corp. Announces the Creation of United Raw Distribution Inc.
'We've always forgone the direct-to-consumer model in favour of supporting our pet specialty retail partners,' said Glen Tennison, President & CFO of DCCC. 'Retailers who are supporting the growth of the raw pet food industry in increasing fashion are expressing a need for twice-a-week delivery as freezer space to keep excess inventory or 'overstock' in their stores is limited… We see the move to assume distribution of our foods in most of Eastern Canada as the best way for us to serve the pet retail community.’
READ MORE
Dane Creek Capital scoops up Canadian soft chew manufacturer
The acquisition was made through United Raw Pet Foods Inc., Dane Creek Capital’s majority-owned subsidiary, and adds to the company’s expanding portfolio of raw pet food, pet retail and pet treat offerings. The transaction marks Dane Creek Capital and United Raw Pet Foods’ 19th acquisition or investment in the pet market since October 2017.
READ MORE
ALOHA Wins Long-Awaited National Distribution with Whole Foods
"They’re not dabbling with us. They’re giving us four SKUs (peanut butter cup, cookie dough, peanut butter chocolate chip, and coconut chocolate almond) with a fifth SKU in May and perimeter and end cap placements," said Charron, who noted that ultimately ALOHA's multiple attributes (low-sugar, plant-protein, B-Corp Certified) and taste profile won it Whole Foods' business.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of Pets West, Victoria, British Columbia’s Leading Full-line Pet Retail Store
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek') announces the acquisition of Pets West Pets & Supplies Ltd. ('Pets West'), one of the longest-standing and largest pet specialty retail stores on Vancouver Island, British Columbia.
READ MORE
‘Tia Mowry’s Quick Fix’ Heads To Cleo TV In Cable Syndication Deal With Kin
Urban One’s TV One and sister network Cleo TV have struck a multi-year licensing deal with Kin to bring the digital series to Cleo TV beginning in October. Under the pact, believed to be in the seven figures, Cleo TV plans to roll out 80 episodes of the hit YouTube digital series, which has accrued more than 3 million subscribers across social platforms.
READ MORE
Dane Creek Capital Corp. Announces the Acquisitions of Leading Vancouver Island Retailers, Lucky Paws Enterprises Inc. and A Pet’s Life Ventures Inc.
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp ('Dane Creek' or 'the Corporation'), announces that it has completed two acquisitions of pet specialty retailers on Vancouver Island in British Columbia.
READ MORE
BET Teams With Kin On New Digital Lifestyle Series ‘Celebrity Stash’
The eight-episode first season will give fans a look into the homes of some of their favorite stars, including Amara La Negra, Bow Wow, Eva Marcille, Safaree, Young M.A., Yandy Smith-Harris, B Simone, and Letoya Luckett. The series will premiere Friday, July 9, on BET Her’s YouTube channel with Luckett.
READ MORE
American Giant Founder Bayard Winthrop on NPR’s How I Built This
Bayard Winthrop speaks with Guy about the growth American Giant saw last year due to the increased demand for comfortable work-from-home clothing, and he offers advice on how to incentivize other companies to produce their clothing in the US.
READ MORE
nib mor® Announces Product Rebrand Along with New Packaging
nib mor, known for their certifiably indulgent organic dark chocolate, announced a brand new logo and upgraded packaging. The redesign reinforces their position as the go-to, crowd-pleasing, yes-able snack that the whole family can enjoy.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of The Wild Side Pet Boutique Inc.
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek' or 'the Corporation'), announces that it has acquired The Wild Side Pet Boutique Inc. ('Wild Side'), a leading pet specialty retailer specializing in raw, dehydrated, baked and freeze-dried food for pets.
READ MORE
Whistle Sports Raises $28M to Redefine Sports Media
Whistle Sports is the latest startup that is redefining what it means to be a media and entertainment company for young audiences. It creates and distributes content and accepts audience submissions, enabling a collaborative community to evolve. It also partners with leading athletes, tastemakers, and brands to produce engaging and humorous content.
READ MORE
Nibmor names Prabha Cheemalapati as CEO
Organic chocolate brand Nibmor has named Prabha Cheemalapati as its new CEO. In this position, Cheemalapati will lead a team of seasoned professionals on the path of establishing Nibmor as the go-to snacking chocolate brand. Cheemalapati comes to Nibmor with 20 years of industry experience, much of it in the better-for-you food and beverage space.
READ MORE
Driscoll’s partners with foodtech startup Consumer Physics to measure sweetness in berries
Instead of developing an in-house solution to better measure sweetness, Driscoll’s is leaning on startup expertise. Consumer Physics’ tool, the SCiO Cup, can hold an entire clamshell of strawberries and scan it for sweetness, which eliminates the need for inspectors to select individual berries for evaluation. The device sends “lab-grade analyses” to mobile devices within a few seconds, too.
READ MORE
Ever had a beauty idea and thought ‘why doesn’t this exist?’ – this company could make it for you (and split the profits)
Turns out, if one person is thinking it, so are millions of others. It's precisely this untapped resource of innovation that beauty brand Volition wants to tap into. "We realised the consumer was brought into the process way too late," says co-founder Patricia Santos. "Consumers are intelligent and they know what they want; so why not have them tell us."
READ MORE
Base Culture Names Heidi Krauss CEO to Scale Brand Amidst Exponential Growth
Base Culture, the fast-growing natural food brand known for its delicious Paleo, grain-free, and gluten-free frozen baked goods, announced the appointment of Heidi Krauss to the position of Chief Executive Officer.
READ MORE
Sustainability-focused brands are collaborating to boost awareness
In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The group includes brands that are typically thought of as competitors, like United by Blue and Toad & Co which both focus on outerwear. And the marketing effort was intended to boost the brands’ sales and awareness at a crucial, marketing-flooded time. The brands pooled resources and reaped the benefits of reaching a far wider audience than they could have individually.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of Growlies Pet Foods Inc., one of British Columbia’s Leading Pet Specialty Retailers
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek'), announces that it has acquired Growlies Pet Foods Inc. ('Growlies'), a leading pet specialty retailer based in Victoria, British Columbia in an all-cash transaction.
READ MORE
How This Business Is Building A Mission-Brand Economy This Holiday Season
Philadelphia-based United by Blue (UBB) is bringing together a group of like minded brands in hopes of channeling funds to businesses that are thinking about more than just the bottom line, and building what founder of UBB, Brian Linton calls, “a mission-brand economy.”
READ MORE
Tart Cherry Juice Company Cheribundi Aims Big In The Performance Beverage Aisle With $15 Million Investment
With its latest successful $15 million fundraising led by Emil Capital Partners, Cheribundi is set to prevail across the functional food aisle, touting the health benefits of tart cherries and challenging peer players that have long focused on adding probiotics, protein and other trendy ingredients.
READ MORE
Volition Beauty and NBCUniversal sign multi-year deal to co-create products
Volition, the crowd-sourced beauty brand, has partnered with NBCUniversal Television and Streaming to co-create products with NBCUniversal talent, opening up a new beauty industry opportunity for influencer- and celebrity-backed products.
READ MORE
Kidfresh Secures New Round of Growth Capital to Propel Children’s Favorites with the Power of Vegetables
Kidfresh, the fastest growing brand in the better-for-you segment of frozen kids' meals, just announced a fresh capital infusion to accelerate its growth. The round was led by its existing institutional investors - Monogram Capital Partners, together with Emil Capital Partners and AccelFoods.
READ MORE
Venus Williams Joins Zeel as Member of its Board of Directors and Key Advisor
Zeel, the award-winning Massage On Demand® company and global wellness brand, announced today the addition of Venus Williams—one of the world's leading professional athletes and an accomplished entrepreneur—as a member of its Board of Directors, shareholder, and key advisor to its new Zeel@Sports division.
READ MORE
Emil Capital Launches BevNET and NOSH Live Partnerships
Emil Capital Partners was excited to announce our sponsorship of two must-attend summer events in New York City: BevNET Live and NOSH Live Events. At Emil, we pride ourselves on investing in companies that are transforming the consumer goods space. These events offer exclusive opportunities to learn from leaders in the beverage and natural food industries, as well as support emerging and innovative brands.
READ MORE
Investing in Milk + Honey
Emil Capital Partners, an entrepreneurial private investment company with a mission to establish deep-value add partnerships with entrepreneurs building transformative businesses in the consumer space, announces its strategic investment with milk + honey, the Texas-based spa and beauty brand that provides exceptional spa experiences for men and women, focusing on safe, effective ingredients.
READ MORE
PepsiCo acquires Bare Foods for $200M
PepsiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The transaction will expand the company's snacking portfolio and further deliver on its MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The transaction will expand the company's snacking portfolio and further deliver on its vision to offer consumers more positive nutrition…
READ MORE
Ezaki Glico Acquires TCHO, U.S. Chocolate Maker
TCHO, a premium craft chocolate company known for its superior quality chocolate, has earned strong brand recognition in the US market and particularly amongst millennials, the generation with the highest purchase intent. The overall market in the premium chocolate category is expecting strong continued growth, and by acquiring TCHO and entering this market, Ezaki Glico aims to enhance its chocolate business.
READ MORE
Emil Capital successfully exits Data Council
Family-office investor Emil Capital Partners made a strong return on its recent exit of its investment in Data Council, which partners with food and beverage makers to produce data streams that get stored in a centralized database. Emil Capital, backed.
READ MORE
BrightFarms opens $10M greenhouse west of Chicago
BrightFarms, a New York-based company with a new 160,000-square-foot hydroponic greenhouse in Rochelle, about 80 miles west of Chicago, made its first shipment of greens to Mariano's stores over the weekend. Next come tomatoes in the fall. BrightFarms represents the latest massive greenhouse operation to seize upon growing demand for year-round locally grown produce in the Chicago area.
READ MORE
On-demand massage service Zeel takes over West Coast rival
Zeel Networks Inc., the New York startup and innovator of the on-demand massage, is muscling its way across the West Coast. The company agreed to buy San Francisco-based MassageNow, bolstering Zeel's market share in California where it competes with Beverly Hills-based Soothe Inc.
READ MORE
Tcho partners with World Cocoa Foundation to improve quality of Ghana’s cocoa
Despite its youth and size, San Francisco-based chocolate maker Tcho is making large-scale efforts to improve the global cocoa market, starting with Ghana. The company is collaborating with the World Cocoa Foundation (WCF) to introduce a “Flavor Lab” at the Cocoa Research Institute of Ghana to show farmers the direct link between quality at the farm level and increased value for their product.
READ MORE
Marcel Bens Shares Why Strong Retailer Partnerships are Important
ECP's managing partner and COO shares why strong retailer partnerships are important for brands, and how retailers can better take advantage of leveraging the benefits and loyal customer relationships that DTC brands bring to the table.
READ MORE
Tart Cherry Juice Company Cheribundi Aims Big In The Performance Beverage Aisle With $15 Million Investment
With its latest successful $15 million fundraising led by Emil Capital Partners, Cheribundi is set to prevail across the functional food aisle, touting the health benefits of tart cherries and challenging peer players that have long focused on adding probiotics, protein and other trendy ingredients.
READ MORE
Kidfresh Secures New Round of Growth Capital to Propel Children’s Favorites with the Power of Vegetables
Kidfresh, the fastest growing brand in the better-for-you segment of frozen kids' meals, just announced a fresh capital infusion to accelerate its growth. The round was led by its existing institutional investors - Monogram Capital Partners, together with Emil Capital Partners and AccelFoods.
READ MORE
Emil Capital Launches BevNET and NOSH Live Partnerships
Emil Capital Partners was excited to announce our sponsorship of two must-attend summer events in New York City: BevNET Live and NOSH Live Events. At Emil, we pride ourselves on investing in companies that are transforming the consumer goods space. These events offer exclusive opportunities to learn from leaders in the beverage and natural food industries, as well as support emerging and innovative brands.
READ MORE
Investing in Milk + Honey
Emil Capital Partners, an entrepreneurial private investment company with a mission to establish deep-value add partnerships with entrepreneurs building transformative businesses in the consumer space, announces its strategic investment with milk + honey, the Texas-based spa and beauty brand that provides exceptional spa experiences for men and women, focusing on safe, effective ingredients.
READ MORE
Emil Capital successfully exits Data Council
Family-office investor Emil Capital Partners made a strong return on its recent exit of its investment in Data Council, which partners with food and beverage makers to produce data streams that get stored in a centralized database. Emil Capital, backed.
READ MORE
Goodbelly Launches Goodbelly KIDS! and Immune Support
GoodBelly KIDS! is the brand’s first multi serve probiotic specifically formulated for children and GoodBelly immune contains a dose of probiotics that support the body’s immune system and “reduce the frequency, duration and symptoms of the common cold.
READ MORE
Dane Creek Capital Corp. Announces the Creation of United Raw Distribution Inc.
'We've always forgone the direct-to-consumer model in favour of supporting our pet specialty retail partners,' said Glen Tennison, President & CFO of DCCC. 'Retailers who are supporting the growth of the raw pet food industry in increasing fashion are expressing a need for twice-a-week delivery as freezer space to keep excess inventory or 'overstock' in their stores is limited… We see the move to assume distribution of our foods in most of Eastern Canada as the best way for us to serve the pet retail community.’
READ MORE
Dane Creek Capital scoops up Canadian soft chew manufacturer
The acquisition was made through United Raw Pet Foods Inc., Dane Creek Capital’s majority-owned subsidiary, and adds to the company’s expanding portfolio of raw pet food, pet retail and pet treat offerings. The transaction marks Dane Creek Capital and United Raw Pet Foods’ 19th acquisition or investment in the pet market since October 2017.
READ MORE
ALOHA Wins Long-Awaited National Distribution with Whole Foods
"They’re not dabbling with us. They’re giving us four SKUs (peanut butter cup, cookie dough, peanut butter chocolate chip, and coconut chocolate almond) with a fifth SKU in May and perimeter and end cap placements," said Charron, who noted that ultimately ALOHA's multiple attributes (low-sugar, plant-protein, B-Corp Certified) and taste profile won it Whole Foods' business.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of Pets West, Victoria, British Columbia’s Leading Full-line Pet Retail Store
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek') announces the acquisition of Pets West Pets & Supplies Ltd. ('Pets West'), one of the longest-standing and largest pet specialty retail stores on Vancouver Island, British Columbia.
READ MORE
‘Tia Mowry’s Quick Fix’ Heads To Cleo TV In Cable Syndication Deal With Kin
Urban One’s TV One and sister network Cleo TV have struck a multi-year licensing deal with Kin to bring the digital series to Cleo TV beginning in October. Under the pact, believed to be in the seven figures, Cleo TV plans to roll out 80 episodes of the hit YouTube digital series, which has accrued more than 3 million subscribers across social platforms.
READ MORE
Dane Creek Capital Corp. Announces the Acquisitions of Leading Vancouver Island Retailers, Lucky Paws Enterprises Inc. and A Pet’s Life Ventures Inc.
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp ('Dane Creek' or 'the Corporation'), announces that it has completed two acquisitions of pet specialty retailers on Vancouver Island in British Columbia.
READ MORE
BET Teams With Kin On New Digital Lifestyle Series ‘Celebrity Stash’
The eight-episode first season will give fans a look into the homes of some of their favorite stars, including Amara La Negra, Bow Wow, Eva Marcille, Safaree, Young M.A., Yandy Smith-Harris, B Simone, and Letoya Luckett. The series will premiere Friday, July 9, on BET Her’s YouTube channel with Luckett.
READ MORE
American Giant Founder Bayard Winthrop on NPR’s How I Built This
Bayard Winthrop speaks with Guy about the growth American Giant saw last year due to the increased demand for comfortable work-from-home clothing, and he offers advice on how to incentivize other companies to produce their clothing in the US.
READ MORE
nib mor® Announces Product Rebrand Along with New Packaging
nib mor, known for their certifiably indulgent organic dark chocolate, announced a brand new logo and upgraded packaging. The redesign reinforces their position as the go-to, crowd-pleasing, yes-able snack that the whole family can enjoy.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of The Wild Side Pet Boutique Inc.
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek' or 'the Corporation'), announces that it has acquired The Wild Side Pet Boutique Inc. ('Wild Side'), a leading pet specialty retailer specializing in raw, dehydrated, baked and freeze-dried food for pets.
READ MORE
Whistle Sports Raises $28M to Redefine Sports Media
Whistle Sports is the latest startup that is redefining what it means to be a media and entertainment company for young audiences. It creates and distributes content and accepts audience submissions, enabling a collaborative community to evolve. It also partners with leading athletes, tastemakers, and brands to produce engaging and humorous content.
READ MORE
Nibmor names Prabha Cheemalapati as CEO
Organic chocolate brand Nibmor has named Prabha Cheemalapati as its new CEO. In this position, Cheemalapati will lead a team of seasoned professionals on the path of establishing Nibmor as the go-to snacking chocolate brand. Cheemalapati comes to Nibmor with 20 years of industry experience, much of it in the better-for-you food and beverage space.
READ MORE
Driscoll’s partners with foodtech startup Consumer Physics to measure sweetness in berries
Instead of developing an in-house solution to better measure sweetness, Driscoll’s is leaning on startup expertise. Consumer Physics’ tool, the SCiO Cup, can hold an entire clamshell of strawberries and scan it for sweetness, which eliminates the need for inspectors to select individual berries for evaluation. The device sends “lab-grade analyses” to mobile devices within a few seconds, too.
READ MORE
Ever had a beauty idea and thought ‘why doesn’t this exist?’ – this company could make it for you (and split the profits)
Turns out, if one person is thinking it, so are millions of others. It's precisely this untapped resource of innovation that beauty brand Volition wants to tap into. "We realised the consumer was brought into the process way too late," says co-founder Patricia Santos. "Consumers are intelligent and they know what they want; so why not have them tell us."
READ MORE
Base Culture Names Heidi Krauss CEO to Scale Brand Amidst Exponential Growth
Base Culture, the fast-growing natural food brand known for its delicious Paleo, grain-free, and gluten-free frozen baked goods, announced the appointment of Heidi Krauss to the position of Chief Executive Officer.
READ MORE
Sustainability-focused brands are collaborating to boost awareness
In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The group includes brands that are typically thought of as competitors, like United by Blue and Toad & Co which both focus on outerwear. And the marketing effort was intended to boost the brands’ sales and awareness at a crucial, marketing-flooded time. The brands pooled resources and reaped the benefits of reaching a far wider audience than they could have individually.
READ MORE
Dane Creek Capital Corp. Announces the Acquisition of Growlies Pet Foods Inc., one of British Columbia’s Leading Pet Specialty Retailers
United Raw Pet Foods Inc. ('United Raw'), a majority-owned subsidiary of Dane Creek Capital Corp. ('Dane Creek'), announces that it has acquired Growlies Pet Foods Inc. ('Growlies'), a leading pet specialty retailer based in Victoria, British Columbia in an all-cash transaction.
READ MORE
How This Business Is Building A Mission-Brand Economy This Holiday Season
Philadelphia-based United by Blue (UBB) is bringing together a group of like minded brands in hopes of channeling funds to businesses that are thinking about more than just the bottom line, and building what founder of UBB, Brian Linton calls, “a mission-brand economy.”
READ MORE
Tart Cherry Juice Company Cheribundi Aims Big In The Performance Beverage Aisle With $15 Million Investment
With its latest successful $15 million fundraising led by Emil Capital Partners, Cheribundi is set to prevail across the functional food aisle, touting the health benefits of tart cherries and challenging peer players that have long focused on adding probiotics, protein and other trendy ingredients.
READ MORE
Volition Beauty and NBCUniversal sign multi-year deal to co-create products
Volition, the crowd-sourced beauty brand, has partnered with NBCUniversal Television and Streaming to co-create products with NBCUniversal talent, opening up a new beauty industry opportunity for influencer- and celebrity-backed products.
READ MORE
Kidfresh Secures New Round of Growth Capital to Propel Children’s Favorites with the Power of Vegetables
Kidfresh, the fastest growing brand in the better-for-you segment of frozen kids' meals, just announced a fresh capital infusion to accelerate its growth. The round was led by its existing institutional investors - Monogram Capital Partners, together with Emil Capital Partners and AccelFoods.
READ MORE
Venus Williams Joins Zeel as Member of its Board of Directors and Key Advisor
Zeel, the award-winning Massage On Demand® company and global wellness brand, announced today the addition of Venus Williams—one of the world's leading professional athletes and an accomplished entrepreneur—as a member of its Board of Directors, shareholder, and key advisor to its new Zeel@Sports division.
READ MORE
PepsiCo acquires Bare Foods for $200M
PepsiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The transaction will expand the company's snacking portfolio and further deliver on its MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The transaction will expand the company's snacking portfolio and further deliver on its vision to offer consumers more positive nutrition…
READ MORE
Ezaki Glico Acquires TCHO, U.S. Chocolate Maker
TCHO, a premium craft chocolate company known for its superior quality chocolate, has earned strong brand recognition in the US market and particularly amongst millennials, the generation with the highest purchase intent. The overall market in the premium chocolate category is expecting strong continued growth, and by acquiring TCHO and entering this market, Ezaki Glico aims to enhance its chocolate business.
READ MORE
BrightFarms opens $10M greenhouse west of Chicago
BrightFarms, a New York-based company with a new 160,000-square-foot hydroponic greenhouse in Rochelle, about 80 miles west of Chicago, made its first shipment of greens to Mariano's stores over the weekend. Next come tomatoes in the fall. BrightFarms represents the latest massive greenhouse operation to seize upon growing demand for year-round locally grown produce in the Chicago area.
READ MORE
On-demand massage service Zeel takes over West Coast rival
Zeel Networks Inc., the New York startup and innovator of the on-demand massage, is muscling its way across the West Coast. The company agreed to buy San Francisco-based MassageNow, bolstering Zeel's market share in California where it competes with Beverly Hills-based Soothe Inc.
READ MORE
Tcho partners with World Cocoa Foundation to improve quality of Ghana’s cocoa
Despite its youth and size, San Francisco-based chocolate maker Tcho is making large-scale efforts to improve the global cocoa market, starting with Ghana. The company is collaborating with the World Cocoa Foundation (WCF) to introduce a “Flavor Lab” at the Cocoa Research Institute of Ghana to show farmers the direct link between quality at the farm level and increased value for their product.
READ MORE
